I love starting these summaries off with a little tagline or snippet from each resource’s site because these so often sum up the very heart and soul of what an organization is all about.
In this case, when perusing Mark MacDonald’s site Be Known for Something, right on the home page you’re quickly confronted with the phrase, statement, (dare I say) command, “Church, Reconnect with Community.”
I mean, isn’t that beautiful? It so concisely and perfectly sums up exactly why we’re all here, doesn’t it? The church used to BE the community. But now we’ve been left on the outside, and we need to find ways to bring God to the center once more.
(sorry, preaching again!)
Mark MacDonald is the Strategic Communication Catalyst for the Florida Baptist Convention and their 3000+ churches. If that wasn’t enough, though, he also heads up Be Known for Something.
If your ministry is either spiraling or, even worse, being pulled in too many directions, this is where Be Known for Something comes in really handy.
Not only do they offer the best selling book, also called Be Known For Something, but their site and services come together to create an incredible resource that is pin-point focused on bringing the reputation of the Church back to life within our communities.
And I LOVE that.
They don’t just want to get you in touch with your community. They want to help you find, simplify, and channel YOUR church’s ministry message, your “communication thread” as they refer to it, and then use that to impact your community.
In short, they want to bring your team together, streamline your communication with each other, and then help you build your own digital network to impact those around you. Part of their goal is to specifically help your church market itself as an organization bearing a solution for your community’s problems.
Their “Articles” page on their website is also LOADED with amazing, eye-opening stuff that can both inform and inspire you in an endless stream of content. They also offer consulting, coaching, and writing.
I’ll end this one with another quote from their site: “Would your community notice if your ministries disappeared?” If the answer isn’t “YES”, or even maybe, you need to look these guys up.
You can check out their site here, their Facebook profile here, and their Twitter profile here.