Think of your spoken Church announcements as teaser trailers that are fully explained elsewhere –– on social media, by email, on your church website, or through your church app. Draw congregants in. Make them curious to find out more. Give them clear pathways to discovery.
If you are doing a great job keeping your congregation informed through other communication channels, your spoken church announcements don't have to do it all. In fact, they shouldn't.
People have a hard time remembering most of what they hear, anyway. Write your spoken church announcements with clear references to the rest of your communications web.
This is another great reason to make sure your church app is doing all it can to keep your church informed.
Have social media pages prepped and ready to go before any church announcements. That way, people have somewhere to go for more information and will have something to share digitally with their friends.
Don't underestimate the power of an old-fashioned email, either. A significant portion of your church may still rely on regular emails to stay up-to-date on what's going on in your church.
What about bulletins? That's a sticky question. It's probably time to rethink the way we do church bulletins and adapt church announcements to a paperless world. Even so, you can use them to spread the word when it comes to fleshing out your church announcements in other settings.