Did you know that eight out of ten people will visit your website before they even consider visiting your church?
And we’re not talking about someone standing outside the doors quickly looking up reviews online.
This is before they even consider your church as an option, which naturally implies that they aren’t only considering visiting you online, but that they found you online in the first place.
That’s why online communication and marketing have not just become helpful, but vital parts of modern ministry and specifically, your church plant.
The entrance to your church is no longer those beautifully designed (or maybe not so much) rectangles hanging on hinges at the front of the building…
Or where ever it is that you might meet…
The entrance to your church is your online presence.
I’m sure by now, you’ve heard that, but what does it really mean?
And what do we do about it?
Honestly, you need to figure it out, and that’s exactly what we are going to do.
It’s how the majority of …well, everyone is going to look for you, find you, and decide if they want to visit.
So how do you get people to “visit” you online? How do you even know if you’re being seen online in the first place?
Not only that, but who is finding you online?
Online outreach is great, but if your church is in sunny California and someone stumbles on the site from Timbuktu, there’s not much of a chance they’re coming halfway across the world for your next Sunday service.
The goal is to establish a legitimate online presence by building a high-end website and then marketing that to the local world around you using the myriad of tools and strategies available.
And then, of course, doing it without breaking the bank is also important.
The world of Church building and planting isn’t exactly Wall Street.
After serving diligently in a church plant for a number of years, budgeting is a point I understand well.
All in all, the process can be a bit overwhelming. (Can we just go back to when “outreach” was having a bell tower and maybe putting up a sign with the church’s name and service times in the front yard, please? Please!?)
That’s why I’ve written this guide.
To help show you that success with your church plant or any other ministry doesn’t have to hinge on massive marketing budgets, large crews of tech gurus, or whatever the online equivalent of a fog machine is.
There are simple, affordable ways to make yourself seen in the endlessly increasing white noise of the internet. Are you ready to go…?
Good! Me too.
So let’s get started.